We wanted the Q3 to be unveiled at its best. That's why we decided to put it in a box and show it to no-one. A concept for Audi at the Fondazione Arnaldo Pomodoro in Milan. Place the car next to modern art masterpieces and give life to a reveal that works to great effect. The aesthetic capital of Audi design presented at its very best. The box opens. People walk into a work of art.