Steal a piece of the Renaissance. Mould it into a way to heighten the anticipation.  That is what we did for Audi at the Palazzo della Cancelleria in Rome.   Destructuration. Abstraction. Reinterpretation of the contemporary.  The 16th century colonnade arches become a setting-screen which dissect the courtyard and create a perfect cover for the reveal. The Q3 sneak preview done. The Renaissance lives our times, if only for a moment.