Under a different light. That's how you rethink history and we've done it to the 12th century. We immersed it in a powerful red light. It happened at Palazzo della Ragione in Verona, where Audi charisma came to life. The light design carves out new spaces, constructs a radiant stage for the three automobiles displayed. It creates a mood that even infiltrates into the Palace interior. More than just a business meeting, it's an unfettered re-examination of history.