DEEP SIMPLICITY
We like to get straight to the point. The point at which you evoke emotions. Create a connection. Leave a mark. We recognise the essence of every circumstance, whether it's a brand, a building or housing requirements, and we shape it into emotion. Using analysis. Method. Intuition. Italian style. It's a tailor made approach. That's the POINT.
SERVICES
ARCHITECTURE
- Feasibility studies
- Masterplanning and concept development
- Residential
- Interior design
- Civic and community
- Workplaces
- Hospitality
- Temporary
- Brands architecture
- Garden design
- Lighting design
EXHIBITIONS & EVENTS
- Brand experience
- Strategic brand consulting
- Trade-fair appearance
- Product presentation
- Temporary exhibitions
- Interactive stations and installations
- Museums
- Roadshow
- Corporate events
- Dealers meeting
- Special events
- Show management
- Scenic design
- Sound design
RETAIL DESIGN
- Communication concept
- Flagship stores
- Store concepts
- Temporary shops
- Showrooms
- Shop in shop
- Innovative retail experiences
- POS solutions and display
- Signage Systems
GRAPHIC & MEDIA DESIGN
- Art direction
- Brand strategy
- Corporate identities
- Rebranding
- Packaging
- Editorial design
- Infographics
- Interaction and media design
- Spatial communication
- Website design
- App design
- Animations and 3D graphics
METHOD
1. WE COMMUNICATE
We create dialogue.
We analyse your needs.
We set emotions as our objectives.
Objectives are the foundation of an efficient strategy. This is why every project is designed in line with our clients' vision along extremely precise trajectories. We guarantee tailor-made precision. Pure Italian style.
2. WE CREATE
We use shared brainstorming.
We bring an idea to life.
We assess potential.
The best solutions are born from constructive participation. That's why we work together with our clients even during the creation process, thus turning intuition into added value.
3. WE DEVELOP
We flesh out project structure.
We create style.
We identify your strengths.
Efficient work must be captivating. And we give emotions a fundamental role in transforming a project into an experience that leaves its mark.
4. WE VALORISE
We consolidate our shared dialogue.
We aim for perfection.
We deliver.
True innovation lasts. That's why we reinforce the personality of our solutions, phase by phase. We're continuously questioning and are totally dedicated to constantly improving quality.
TEAM

MARCO VERRANDO
Managing Partner - Architect
FORESIGHT
I'm not satisfied with the story I have to tell. I'm chasing the one that's yet to come.
Architect since 1999. I mature in GTP. In 2001 I found UAU. I develop a more open point of view. I take my work across the world. I give life to POINT in 2011. I attend to every aspect of architectural projects, exhibitions and graphic design.
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M +39 393 93 60 912

FRANCESCA ROSSOTTI
Managing Partner - Architect
RATIONALITY
I prefer to think deeper. You can see so much higher.
Architect since 2005 I immediately become a consultant at MAIER, the Italian Archaeological Mission in Turkey. I join UAU the same year. I forge intense, polyhedral experience. I found POINT in 2011. I work in Architecture, Interior Design and Exhibitions.
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M +39 348 28 53 169

LETIZIA COLAVITO
Interior Designer
OBSERVATION
I always look outside. To bring the world into my projects.
Art and creativity have always been my guide. I follow his tracks carefully. I explore design themes to discover new mixes of ideas and styles. In 2015 I started my training at the European Institute of Design in Turin. I joined POINT in 2018 as Interior Designer.

PAOLO CRAVERO
3D Artist
PRECISION
Looking reality straight in the eye is limiting. I prefer to look at it from many sides.
I begin my studies in Construction Engineering. Then I grow. 3D modelling. Rendering. Everything, after my flute qualification on 2003. I constantly feed my vocation for innovation and learning. In 2012, I joined POINT where I totally filled out my role as Visualiser.
WORLDWIDE
We are lenient parents. We like to see our ideas travel. See them live in unexpected ways. Different cultures. Put them to the test, everywhere and anywhere. Born in Italy, raised in the world. No limits. Just for a change in perspective.

CLIENTS
- ABARTH
- ALFA ROMEO
- ALPIQ
- AUDI
- BALFOUR BEATTY RAIL
- BORMIOLI
- CCF
- DODGE
- DUCATI
- EASY JET
- ENGINEERING CONTROLS
- EUROSTANDS
- FARA
- KUKA
- LAMBORGHINI
- LANCIA
- LAVAZZA
- MANFROTTO
- MARTINPLAST
- MEANWELL
- MENODICIOTTO
- MICHELIN
- MOKARABIA
- NEW HOLLAND
- PRIMO CENTRI DENTISTICI