What's the biggest sign of intelligence? Showing your muscles. At least when you're the world leader in agricultural machinery. That's why the muscles were on show in a stand that put New Holland's strengths to the fore. Solidity. Research. Customisation. Verbal communication and the claim "Built around you" become graphic elements. The set was made of hi-tech, recycled and recyclable materials. Evolution and sturdiness rise to the senses. In practice, a tribute to a great thinker. With the body of a bodybuilder.