ABARTH
2010 GENEVE

We want something cutting. No problem. And it must be a wall. Ah, perfect. When Abarth asked us to create their wall of fame, things were clear right from the start. Bring the scorpion into its natural habitat. All ups and downs, wild. Take its history and de-structure it into a new future. Grasp its personality and splash it all over the stand. Done.

WHAT WE DID

  • Strategic brand consulting
  • Creative concept design
  • Architectural project
  • Interactive stations and installations
  • 3D renderings

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