FIAT PART & SERVICES
2007 BOLOGNA - PARIS

We've given them a whole new look. The cloth. The fit. Fiat part & services goes to the 2007 Paris and Bologna fairs wearing new, completely redesigned, green garments. A bio-compatible and recyclable construction. Card and cardboard modular interiors. Primary shapes, just like the colours. The graphic design evokes a wheel morphing into a tree. A tribute to technological innovation applied to ecology. A showcase. In which to unashamedly announce the company's new philosophy.

WHAT WE DID

  • Strategic brand consulting
  • Creative concept design
  • Architectural project
  • Scenic design
  • Lighting design
  • Project management
  • Suppliers coordination
  • Change orders
  • Artistic and technical supervision

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