You need to stand out. You need impact. But you know all eyes are on the fancy shop fronts. What now? Easy, grab their attention. On street. That's what we've done for the Volkswagen Group, right in the heart of Milan's quadrilatero d'oro fashion district: Via Montenapoleone. Glass. Light design. Minimal decor. Display stands are like gift packs, a spotlight on the German giant's masterpieces. Just to show off.