PRIMO DENTAL CLINIC
2013 ITALY

Oscar Wilde said that the wait prolongs the pleasure. Applying this concept to a dentist's studio seems unlikely. But, here is our contribution to the cause: bringing pleasure to a place that has never known it. Wood, curves and snuggling seats challenge the classic expectation of a dentist's waiting room: a cold welcome. So, we have opted for warmth, reassurance and absolute cleanliness, both in form and colour. It's a pretty good anaesthetic!    

WHAT WE DID

  • Feasibility studies
  • Preliminary analysis
  • Concept idea
  • Interior design
  • 3D rendering
  • Graphic design
  • Signage

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