GRANDI STAZIONI RETAIL
2020 NAPLES
Guiding you with a glance. Even the most fleeting. That’s the goal of the Grandi Stazioni retail project. A signage system designed for shopping centres. Light. Neat. Eye-catching. Modular. Totems are covered in metal sheets with larger perforations towards the top. Working on two colours: white at eye level for a soft impact, fluorescent green to catch the eye from a distance. Icons and colours also guide visitors on their smartphones, thanks to a digital system that can be scanned from the totems. For a fluid journey, with no obstacles.
WHAT WE DID
- Strategic brand consulting
- Creative concept design
- Architectural project
- Project management
- Suppliers coordination
- Artistic and technical supervision
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