One of those times when you can take a run up without moving. That's what happened with Volkswagen up! Just like the stand, the visual communication is also built around the slogan, Upgrade your life. Theme for the entire launch event. Euphoria. Evolution. Personal satisfaction. Visuals encourage you to make that upgrade. By releasing the cars' personality. And establishing an infectiously positive mood. Fresh. Like something made you feel light all of a sudden.