ZABBARA
2010 TURIN
We did it to the interior design. And now we've done it with the corporate image. Zabbara - agave in Sicilian dialect - is home to the island's food and wine delicacies. And we've created a personality for it which perfectly blends tradition and the unexpected. Starting with the logo. Its style was inspired by 8th century Arab influences in Sicily. Barbed shapes. Repeated. Symmetry that recalls the agave plant. Evoking history, modern touch. First you're curious. Then hungry.
WHAT WE DID
- Naming
- Logotype
- Brand consulting
- Identity system
- Typography
- Art direction
- Stationery
- Brand guidelines
- Branding
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