Every Audi has a bright shining spirit. Here we have united them all, in hundreds of LEDs. We are at the Audi City Lab, at the Salone Internazionale del Mobile in Milan. The spectacle begins at the entrance, with enormous LEDwalls that emerge from the floor and create the atmosphere. Conference rooms and lounges establish a refined, yet soft, mood. High-design furnishings. Minimal seating. Touches of green. Featured, the Pack sofa: the form of a polar bear on an icepack as a homage to ocean conservation. Outside, the Audi logo plays with the light and illuminates a concert by Einaudi. Many faces, a single city.