PIRELLI
2017 GENEVA

Formula 1 tracks are hot. Here, they burn. This is the effect that we created for the Pirelli stand. Streaks of light dart from the tyres of the single-seat F1 car centre stage. Bursts of LED light mark out the entire stand. Illuminating meeting rooms. Technical areas. Exposition created. A total-black structure assaulted by yellow-tinged walls. Flashing lights dictate the pace of the race, creating a dazzling spectacle. All the way to the chequered flag.

WHAT WE DID

  • Strategic brand consulting
  • Creative concept design
  • Architectural project
  • Scenic design
  • Lighting design
  • 3D visualizations

CREDITS

Main Contractor:
Eurostands Spa

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