After 32 years of silence, a theatre desires a show. That's why we've saturated it with a throng of video, lights and sound. Just a reminder of what it feels like. It's Audi's dealer convention at Verona's theatre: the launch event for the new Audi A3. Brand values resonate in the highly captivating environment's hi-tech vibrations. The entire edifice becomes functional space. A new stage impresario is born.