NEW UP! PREVIEW
2011 ITALY
One of those times when you can take a run up without moving. That's what happened with Volkswagen up! A stand designed to convey the concept, Upgrade your life: slogan for the entire launch event. Soft lines. Darting. Welcoming. An engaging yet light atmosphere encourages you to make that upgrade. To aim high. To seek satisfaction. After all, shouldn't we all leap a little higher?
WHAT WE DID
- Strategic brand consulting
- Creative concept design
- Architectural project
- Scenic design
- Change orders
- Graphic project
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