Let's be stark. Attracting people to you isn't all that great. Sending them away is much more fun, isn't it? That's what we've done for Mandolini Auto and their Terminal Audi opening event. We've transformed it into a launch ramp for a voyage of the senses. To distant lands. Musical escapism. Taste. Sight. Bathed in red Audi lights. The first part of the event focuses on the real factory floor: authentic, stage lighting, exhibition. Then the reveal. Surging lights. Airport departure announcements. Visual art by Claudio Sinatti and a DJ set by Alessio Bertallot. Staying was the best way to journey.