AUDI A8 REVEAL - THE 25th HOUR
2017 MILAN

Why concentrate on an Audi. When you can forget it. That was our starting point for the A8 Reveal. Concept: Forget the car. A cube. An illusion. A show. But the headliner’s missing. An eye-catching scene. A semi-transparent sheet covers the cube and we project videos onto it. There’s a glimpse of something underneath. And then the reveal, all in one go.

WHAT WE DID

  • Strategic brand consulting
  • Creative concept design
  • Architectural project
  • Interactive design and installations
  • Scenic design
  • Lighting design
  • Project management
  • Suppliers coordination
  • Artistic and technical supervision

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