AUDI DIGITAL POINTS
2017-2018 CORTINA D'AMPEZZO

Sustainable future? Found on an island. And it's made of wood, led lights, soft curves and a hi-tech system measuring environmental data. These are the digital islands we created in Cortina d'Ampezzo for Audi Italia. Urban and interactive design mixed in order to digitalise mountain's health, themed with noise pollution. Green energy. Street safety. Climate conditions. And some ease, thanks to heated seats, free wi-fi connection, and USB recharge points. A bit of relaxation while we stare into the mountain's eyes. And we better understand the impact we do have on it.

WHAT WE DID

  • Concept
  • Art direction
  • Design
  • Structure production control

CREDITS

A project by POINT. Architects.

Visual design, information design, real time data collection and data visualization softwares:
Todo

Technical consultancy, light-bars design and production:
Leva

Production:
Topstand

Photography:
RED Ride Drive Live

Photography:
Sirio Vanelli

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