AUDI CITY LAB #untaggableknowledge
2016 ROME

Look up. And see a huge yellow cloud. Either it’s the apocalypse, or you’re looking at our work at the Roma Convention Center | “La Nuvola” | The Cloud. This is the project we created for Audi City Lab and the launch of the Q2. A triumph in yellow. Hash tag oversize. Attention grabbing points. A stage for the speeches. And keywords everywhere. To contaminate The Cloud with the #untaggable Audi campaign. And make it rain innovation.

WHAT WE DID

  • Strategic brand consulting
  • Creative concept design
  • Architectural project
  • Interactive design and installations
  • Scenic design
  • Lighting design
  • Project management
  • Suppliers coordination
  • Artistic and technical supervision 

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