KUKA
2016 MILAN

As cold as a robot, they say. Ok. Now you’ve warmed to the idea. That’s what happened with the Kuka booth. Shapes and smooth curves, futuristic ambience, the purity of white splashing onto orange. The clash between the two leads to a burst of light which illuminates the entire space from the ceiling down. Design conceived to evoke the aesthetics of Kuka robots. And wrap them up in humanity’s warmth.

WHAT WE DID

  • Strategic brand consulting
  • Creative concept design
  • Architectural project
  • Lighting design
  • Project management
  • Suppliers coordination
  • Artistic and technical supervision

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